Adidas UCL Level
Adidas wanted to boost sales of their sport tracking hardware, the miCoach SpeedCell during the UEFA Champions League.
We created a campaign that utilised famous adidas assets from the UEFA Champions League and challenged our audience to prove if they were Champions League Level. Each week we picked a top player and uploaded his stats onto a bespoke Facebook app – users could then upload their own stats from a miCoach SpeedCell to compare themselves to a pro. If they beat the pro that week, then they made it onto an exclusive squad of elite adidas players and were rewarded for their efforts.
Agency: Iris Worldwide