Domino’s Feed the Judges

DomFTJ_0000_1 DomFTJ_0001_2 DomFTJ_0002_3


Domino’s Pizza sponsored the 2013 X Factor TV show and wanted to create ways of engaging fans during the show, as well as during down time via the app.


We created a cheeky little game featuring a panel of judges that bear a strong likeness to the actual judges. The aim of the game was simple; flick the correct food each judge desires at their face before they sit down to keep them happy. In the 5 weeks the game was live, our retro 8-bit style game helped us achieve a huge boost in social media buzz and attracted 50,000 unique players, clocking up over 500 hours worth of game time. That’s a lot of well-fed judges!



Art Direction


Sound Design


Agency: Iris



Skills: Mobile
Client: Domino's Pizza