Domino’s GameFuel

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Domino’s Pizza wanted to reach out to their customers on a new level. We were asked to attract and engage fans on social channels and build a relationship with the people who truly love pizza.


We identified gamers as our key audience and targeted them in a completely new way – by playing the games they love with them as Domino’s Pizza. On launch night of the new Call of Duty: Ghosts, Team Domino’s played as a squad against other gamers. Those who beat us, were rewarded with pizza vouchers. This allowed us to join in their Twitter and Xbox Live conversations and connect with them on a personal level. All while providing the #GameFuel.



Art Direction

Event Direction

Social Media Managing


Agency: Iris



Skills: Campaign, Social Media
Client: Domino's Pizza