HERE CES 2017 Experiential

Walkthrough of the installation:

 

Brief:

HERE is one of the World’s leading mapping, navigation and location data brands. For their exhibition at CES 2017, they needed an engaging experience that would capture their visitors at the centre of their booth experience. It needed to portray their future brand vision while relating to 10 interactive demo stations surrounding it.

Solution:

We created a two-storey (6 meter) LED totem with 3 sides, 9 different content stories, 16 mins worth of unique randomly displayed content, and interactive floor projections that reacted to users as they moved around it.

We also created supporting videos of the content for web & social, along with capturing numerous videos at the event of the CEO, analysts, experts and various talking heads for the brand to promote on social.

Involvement:

Concept

Art & Motion Direction

Copywriting

Script Writing

Shoot & Film Production

 

Agency: B-Reel

Skills: Digital, Experiential, Social Media
Client: HERE