MINI Chase the Paceman


MINI wanted to create an integrated launch campaign for the new MINI Paceman model, combining all media into a seamless experience.


Working with another creative team we created a surprising and fun mobile game . The aim was simple, chase the paceman silhouette beamed into the sky by navigating various hazards in the street, while picking up points and power-ups. The game imbued all the qualities of the brand; quirky, cheeky, but most of all fun and simple to play.


MAA Best digital innovation in a campaign – winner 2014
Gold Lovie award 2013 – Integrated Mobile Experience
People’s Lovie award 2013  – Integrated Mobile Experience
FWA mobile site of the day 2013
FWA Public shortlist 2013


Game Concept
Level Design
U.I Design

Agency: Iris Worldwide

Skills: Digital, Mobile
Client: MINI